A watch isn’t just about telling the time, it is about your relationship with time. Besides making a style statement, the life of your watch becomes deeply entwined with your own life. On a more practical level, there are countless hours of research and development put into high-grade watch movements, employing the finest mechanical engineers in the world to compile hundreds of tiny parts into a durable and accurate machine, all in the size of something slightly larger than a coin. These watches are about craftsmanship and style, not just about telling time.
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