FASHIONANDYOU.COM : ONLINE RETAIL PARTNER FOR LFW

FUN MEETS FASHION

It’s  all about Fashion and You at the Lakmé Fashion Week
Fashion and You is the Official Online Retail Partner for Lakmé Fashion Week  third season running

Fashion and You rekindles the spark with Lakme Fashion Week (March 2′ 2012 – March 6′ 2012) for the fourth consecutive season as the “Official  Online Retail Partner” for the event. This Summer Resort showcase will see  Fashionandyou.com bringing back the sensational Hot Off the Runway Collections,  Launch my Line and see the official launch for the coming festive season  of the Fashion and You Exclusive Lines for their over 3 million  fashion forward members. Fashionandyou.com members can also catch all the  excitement, splendour and grandeur of the event on the Fashion and You blog and  Facebook & Twitter pages with live editorial and social media coverage and  promotions.

The  two-year partnership began with Winter Festive 2010 and continues through to  the Summer Resort 2012 shows.

Lakmé Fashion Week Featured  Designer Lines:

• Launch my Line continues to dazzle us with ensembles by Gen Next designers.
• Hot Off the Runway designer collections delivered direct from the runway to your doorstep. Available       exclusively on fashionandyou.com
• Fashion and You Exclusive Lines specially designed by top designers for the upcoming festive season for online retail only available on fashionandyou.co

Daily  events going live at 10am sharp,  will feature select picks from the LFW designer fraternity.

Be a  part of this fashion week, get close and personal with celebrities, models and  designers at the after parties, back stage access and more from the comfort of  your home. Simply log on to www.fashionandyou.com/lfw,  a website dedicated to the partnership, capturing the euphoria of this fashion  fete.

• Live Coverage: Real time updates on Twitter (@fashionandyou), special features on Facebook (http://facebook.com/fashionandyou) & dedicated posts on the Fashion and You Blog (http://connect.fashionandyou.com) from trend reports to what the beautiful people are wearing to daily runway reviews.
• Picture Perfect Award: Fashion and You sponsors this award  for the fourth season running. The award recognizes the artist behind the camera & is adjudged by an influential panel of jurists from the fashion arena.

About Fashion and You

“Fashion  and You, India’s leading online shopping club completes 2 years of bringing  Indian Designer labels, International fashion brands and great savings to over  500 cities across India. Fashion and You is an invitation-only private sales  club, which partners with high fashion and luxury brands across fashion  apparel, accessories, footwear, watches, jewellery, fragrances, home décor,  lifestyle experiences and holds private sales events for these brands and  labels on www.fashionandyou.com.

In the past 2 years, fashionandyou.com achieved various milestones. It has seen phenomenal  growth and has emerged as the undisputable market leader within a short span of 24 months. The members-only website has over a million strong member base and  is the 3rd most popular brand page on Facebook in India. Fashion and You is  part of a Global Brand Alliance of Private Sales Clubs in 8 markets including  Russia, Brazil, USA, Turkey, Middle East, Australia, Mexico and Switzerland. The company’s success is largely due to capabilities in merchandising, technology,  production and logistics that are unmatched.

One of  the significant achievements in the past 2 years is the collaboration as Online Retail Partner with Lakme Fashion Week. This alliance saw the grand introduction of two retail lines ‘Launch My Line’ & ‘LFW Pretline’ by Gen  Next & Established designers respectively. Both the lines have been  received & showcased successfully on www.fashionandyou.com. The coming season of Lakme Fashion Week will see the partnership take indulgence to a new level altogether.”

About Lakmé  Fashion Week:

Lakmé  Fashion Week (LFW) is jointly organised by Lakmé, the No.1 cosmetics and beauty  services brand in India and IMG, the global leader in fashion weeks and event  production. LFW has been conceived and created with a vision to “Redefine the future of fashion and Integrate India into the global fashion world”.  LFW is organized twice every year. LFW Winter /Festive 2011 will be held from  March 16 to March 21, 2011 at Grand Hyatt Hotel, Mumbai. For further  information log on to http://www.lakmefashionweek.co.in

Watch this space for pictures, blog posts and updates on the upcoming Lakme Fashion Week S/R 12 !

Log on to www.FashionandYou.com and Shop for Your Favorite Hi-Fashion Labels! Not a Member yet? No problem… Click Here & Let the Indulgence Begin!